- Be timely or early.
- Be very opinionated.
- Convey a strong link to your subject.
- Add unknown facts.
- Don't share the obvious slant.
- Keep it short and sweet.
- Be aware of your audience.
- Don't be afraid to be Sybil.
- Don't comment on another commentary.
- Follow up.
The Family From One End Street by Eve Garnett
15 hours ago